To be honest, the call for Umno to change and reform is not new. Former Umno president Dr Mahathir Mohamad had been driving home that message in his presidential addresses at the party general assemblies before, though in many different ways.
But never is this message so significant and crucial for Umno now, given such a terrible outcome in the general election last March (2008).
Umno deputy president Najib Abdul Razak last night made clear what needed to be done (and not done) by the party, by its leaders and members in order to be strong, popular and to overcome the challenges, and to survive as a political party.
He said this in his address at the joint opening of the Wanita, Pemuda and Puteri assemblies at the PWTC in Kuala Lumpur.
Najib called for Umno to reform in order to remain relevant in a country whose political landscape has changed.
Its leaders must be credible and clean.
"I implore you to give me a line of leaders who are strong and able. Present to me a team that has the traits of loyalty, integrity, ability and dedication to duty. "
Najib said Umno must no longer be seen to be elitist and corrupt. It must be in touch with the people and their aspirations.
Indeed, a reverberating message that if Umno does not change, does not reform, it's popularity will continue to wane and it will no longer be in power.
Change or perish!
So....the question is -- Is Umno prepared to make that change?
The writing on the wall was for everyone to see. Umno saw it but refused to acknowledge. Umno was and has been in denial.
So....is it brave enough now?
Click HERE for the full text of Najib's speech.