Farewell Felix..

Public Relations practitioner and former journalist Felix Abisheganaden passed away this morning. He was 85.

He was founding partner of Prestige Communications.

Before opting to become a PR practitioner way back in 1976, he was News Editor with the NST --at that time the country's largest national daily. He had held the position for over 25 years.

He joined Hill and Knowlton and became its chief executive in 1985.
At Prestige, he served as counselor for strategic planning and corporate communications.
He had a fortnightly column, "Human Factor", in the NST.

Here's a bit written about him when he was a speaker at an international forum a few years ago:

"Felix Abisheganaden belongs to that singular breed of journalists, ‘local boys’ who made good and helped shape a generation of journalists in the country after independence. He was a news editor, in the then Straits Times in Singapore and the then New Straits Times in Malaysia for 14 years. He believed in on-the-job training having had the credentials of personal experience to show for it.
He chronicled the nation's first two Prime Ministers, Tunku Abdul Rahman and Tunku Abdul Razak extensively during those heady days of a newly independent nation out to chart its own destiny. During that time, he was also the Malaysian Correspondent for Time Magazine.
As a journalist, he was in the frontline of a series of major events covering the 12-year Communist insurgency, confrontation with Indonesia, the split with Singapore and the 1969 racial clashes in Kuala Lumpur.
After the 1969 racial clashes, Felix was appointed member of the National Goodwill Council, which helped restore order in the country."

My condolences to his family.
May he rest in peace.

Read Bernama's story here.